Are you making these common customer newsletter mistakes? In this episode of The SaaS Sprints Podcast, Mark Evans, the Principal at Marketing Spark, shares with you some tips on how to avoid these mistakes and create newsletters that your customers will love. If you're looking to improve your customer relationships, then you need to listen to this episode of The SaaS Sprints Podcast. ๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ 00:00 - Intro 01:40 - Why bottom funnel content is ignored? 04:22 - What content to focus in initial stages 06:56 - Don't go too broad too early 08:38 - Components of product comparison page 14:21 - Framework for customer marketing 15:07 - Mistakes to avoid in your newsletter 18:20 - Picking the case stories is a balancing act 20:45 - Most companies don't take advantage of their About Us page 24:33 - Always start with brand positioning 26:09 - Rapid Fire 38:31 - Connect with Mark on LinkedIn 38:55 - Parting msg: Marketing is balancing act
Are you making these common customer newsletter mistakes? In this episode of The SaaS Sprints Podcast, Mark Evans, the Principal at Marketing Spark, shares with you some tips on how to avoid these mistakes and create newsletters that your customers will love.ย
If you're looking to improve your customer relationships, then you need to listen to this episode of The SaaS Sprints Podcast.ย
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๐๐๐๐ฃ๐ง๐๐ฅ๐ฆย
00:00 - Introย
01:40 - Why bottom funnel content is ignored?ย
04:22 - What content to focus in initial stagesย
06:56 - Don't go too broad too earlyย
08:38 - Components of product comparison pageย
14:21 - Framework for customer marketingย
15:07 - Mistakes to avoid in your newsletterย
18:20 - Picking the case stories is a balancing actย
20:45 - Most companies don't take advantage of their About Us pageย
24:33 - Always start with brand positioningย
26:09 - Rapid Fireย
38:31 - Connect with Mark on LinkedInย
38:55 - Parting msg: Marketing is balancing actย
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๐ Connect with Mark Evans๐ย
โ Linkedin ๐ https://www.linkedin.com/in/markev/ย
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Also, please listen to the episode on:ย
โ Apple ๐ https://podcasts.apple.com/us/podcast/avoid-these-mistakes-in-your-next-customer-newsletter/id1686734014?i=1000622961027ย
โ Spotify ๐ https://open.spotify.com/episode/5MWsCT9CXJwGzdLNc7bGnyย
โ Google Podcast ๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YTYxMzIwYTQtN2Q4Yi00NDljLWE5MTMtYjFhMzQ0ZGQ5YWFl
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๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ย
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ย
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.ย
You talk to us, and we deliver -- without losing anything in the game of telephone.ย
๐ https://www.saas-sprints.com/ย
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ย โ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ๐ https://youtu.be/F27byS9VstYย
โ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ๐ https://youtu.be/MkPwZKfRKk0ย
โ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ๐ https://youtu.be/M28SpPTc6Coย
โ The secret to attention-grabbing headlines | SaaS Sprints Clips ๐ https://youtube.com/shorts/YrDGdqTgQPsย
โ Product launches should be different from marketing launches ๐ https://youtube.com/shorts/WKts4BMRESEย
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