In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe, took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign. In this episode, Jakub covers the following topics: โ How content marketing strategy is different for horizontal SaaS vs. Vertical SaaS โ His scalable method for arriving at content topics and aligning it to marketing goals โ How to measure content success, and a lot more. If you're looking to increase your website traffic quickly and also improve conversion, then this episode is for you! Episode overview: 00:00 - Intro 01:36 - Content approach at G2 vs.Scribe vs. ActiveCampaign 05:33 - Choosing content marketing topics 10:11 - Customer language vs keyword search volume 12:25 - Content marketing approach at ActiveCampaign 14:46 - When and when not to use AI for content creation 16:48 - Content strategy for horizontal SaaS vs. vertical SaaS 19:47 - Most important content metric to measure 23:00 - Intent and conversion percentages 24:53 - LinkedIn's role in the content marketing mix 29:10 - Rapid Fire Questions 39:30 - Connect with Jakub on LinkedIn 40:00 - Parting msg: Try to find ways to solve problems with content ๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. ๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐: content marketing website traffic content marketing tips the saas sprints podcast active campaign b2b marketing lead generation google search console
In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe, ย took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign.
In this episode, Jakub covers the following topics:
If you're looking to increase your website traffic quickly and also improve conversion, then this episode is for you!
Chapters:
00:00 - Intro
01:36 - Content approach at G2 vs.Scribe vs. ActiveCampaign
05:33 - Choosing content marketing topics
10:11 - Customer language vs keyword search volume
12:25 - Content marketing approach at ActiveCampaign
14:46 - When and when not to use AI for content creation
16:48 - Content strategy for horizontal SaaS vs. vertical SaaS
19:47 - Most important content metric to measure
23:00 - Intent and conversion percentages
24:53 - LinkedIn's role in the content marketing mix
29:10 - Rapid Fire Questions
39:30 - Connect with Jakub on LinkedIn
40:00 - Parting msg: Try to find ways to solve problems with content
๐ ๐๐ฏ๐ผ๐๐ ย ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
No more dealing with project managers or junior writers without domain expertise. You talk to us, ย and we deliver -- without losing anything in the game of telephone.
ย
๐ Connect with Jakub Rudnik๐
ย โ Linkedin ๐ https://www.linkedin.com/in/jakubrudnik/ย
โ The Sprinter (newsletter)
https://www.linkedin.com/newsletters/7063723586229858304/
ย
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐นย
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS_Sprintsย
#saas #contentmarketing #contentcreation
ย
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
content marketing
website traffic
content marketing tips
the saas sprints podcast
active campaign
b2b marketing
lead generation
google search console