In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales. We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals. Whether you're a startup or an established business, this podcast is a must-listen. ๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ 00:00 - Intro 01:50 - Why do sales people create their own content? 04:32 - The gap between sales and content creation 08:48 - Talk to sales people 10:44 - How to be a better partner to AEs and SDRs 13:21 - Understanding the sales world 15:27 - It's equally sales team's job to take content help 16:49 - Earning a content champion in sales 18:10 - Rapid Fire 28:34 - Connect with Scott on LinkedIn 29:20 - Parting msg: Always keep learning
In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales.ย
We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals.ย
Whether you're a startup or an established business, this podcast is a must-listen.ย
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๐๐๐๐ฃ๐ง๐๐ฅ๐ฆย
00:00 - Introย
01:50 - Why do sales people create their own content?ย
04:32 - The gap between sales and content creationย
08:48 - Talk to sales peopleย
10:44 - How to be a better partner to AEs and SDRsย
13:21 - Understanding the sales worldย
15:27 - It's equally sales team's job to take content helpย
16:49 - Earning a content champion in salesย
18:10 - Rapid Fireย
28:34 - Connect with Scott on LinkedInย
29:20 - Parting msg: Always keep learningย
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๐ Connect with Scott Marker๐ย
โ Linkedin ๐ https://www.linkedin.com/in/scottmarker1/ย
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Also, please listen to the episode on:ย
โ Apple ๐ https://podcasts.apple.com/gb/podcast/how-content-marketing-falls-short-for-sales-scott-marker/id1686734014?i=1000623768969ย
โ Spotify ๐ https://open.spotify.com/episode/0Su8nYIJQENuLZ3voA3sNEย
โ Google Podcast ๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MjRlNzk1NzgtODdjMC00OGRkLTlkN2QtNTQ5ODU4NzVhNTQ1
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ ๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ย
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๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ย
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.ย
You talk to us, and we deliver -- without losing anything in the game of telephone.ย
๐ https://www.saas-sprints.com/ย
โ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?ย
๐ https://www.saas-sprints.com/podcast/ย
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โ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ๐ https://youtu.be/F27byS9VstYย
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โ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ๐ https://youtu.be/M28SpPTc6Coย
โ The secret to attention-grabbing headlines | SaaS Sprints Clips ๐ https://youtube.com/shorts/YrDGdqTgQPsย
โ Product launches should be different from marketing launches ๐ https://youtube.com/shorts/WKts4BMRESEย
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