โ In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet. If you're looking to build a strong pipeline with events and content as your core pillar, then this episode is for you! ๐๐๐๐ฃ๐ง๐๐ฅ๐ฆย 00:00 - Intro 01:20 - Journey from field marketing to event led growth 04:10 - The rise of event led growth 06:30 - What is event led intent? 08:06 - How content works in events 09:11 - How Airmeet does 26 events a quarter 10:40 - Event KPIs 13:22 - How to apply the people-first mindset into action 15:30 - KPIs for an evangelist 21:10 - Rapid Fire Questions 25:43 - Connect with Nick Bennett on LinkedIn 40:00 - Parting msg: Haters hate, creators create
โ In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet. If you're looking to build a strong pipeline with events and content as your core pillar, then this episode is for you!ย
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆย
00:00 - Introย
01:20 - Journey from field marketing to event led growth
04:10 - The rise of event led growthย
06:30 - What is event led intent?ย
08:06 - How content works in eventsย
09:11 - How Airmeet does 26 events a quarterย
10:40 - Event KPIsย
13:22 - How to apply the people-first mindset into actionย
15:30 - KPIs for an evangelistย
21:10 - Rapid Fire Questionsย
25:43 - Connect with Nick Bennett on LinkedInย
26:00 - Parting msg: Haters hate, creators createย
ย
๐ Connect with Nick Bennett๐
โ Linkedin
๐ https://www.linkedin.com/in/nickbennett1/
๐ง Also, please listen to episode on:
โ Apple
๐ https://podcasts.apple.com/us/podcast/how-to-build-$2m-pipeline-using-content-led-evangelism/id1686734014?i=1000616701670
โ Spotify
๐ https://open.spotify.com/episode/5XLZXf8vEvOWNfliMQ1OYh
โ Google Podcast
๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZWEzZTljYzktOGE1MS00YzJmLTk2ZTYtZTIzYzE0ZTc4YzVj
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ ๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
โ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ย
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.ย
๐ฅ๐๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐ ๐ ๐ ๐ข๐๐ต๐ฒ๐ฟ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐ย
โ Go from 0 to 25k in web traffic in 6 months | Jakub Rudnik | The SaaS Sprints Podcast | Ep #5 ๐https://youtu.be/MkPwZKfRKk0
โ Content and pricing lessons from customer churns | Andrus Purde | The SaaS Sprints Podcast | Ep #4 ๐https://youtu.be/Xvv8EA0UfCg
โ Guess the ClickUp core value Melissa Rosenthal chose ๐ https://youtube.com/shorts/EQVy4omhM3g?feature=share
โ ClickUp's framework to going viral with their videos ๐ https://youtube.com/shorts/yyiCFk9GG7U?feature=share
โ The Secret to ClickUp's Success Against Jira Revealed! ๐ https://youtube.com/shorts/2II8J1pMqUY?feature=shareย
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐นย
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS\_Sprints #event #contentmarketing #evangelismย
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:ย
content marketingย
event led growthย
evangelismย
the saas sprints podcastย
demand generationย
b2b marketingย
lead generationย
sales pipelineย
revenue