The SaaS Sprints Podcast (Content Marketing Podcast)

How to create compelling customer testimonials: Dustin Tysick

Episode Summary

In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials. Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic. Listen to the entire episode to know how to build testimonials that can be used across the different stages of the customer journey. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:15 - Selecting customers for testimonials 03:00 - Creating and repurposing customer testimonials 04:42 - Mapping testimonials to customer journey 07:32 - Don't stop at deal close 08:40 - Framework to map testimonials to customer journey 10:20 - Working with revenue teams to get customer videos 13:41 - Real videos are more important than AI 15:45 - How to make the customer story compelling 18:35 - Hooks and click baits aren't the same 20:00 - Rapid Fire 26:26 - Connect with Dustin on LinkedIn 27:12 - Parting msg: Repurpose repurpose repurpose

Episode Notes

In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials. 

Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic. 

Listen to the entire episode to know how to build testimonials that can be used across the different stages of the customer journey. 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 

01:15 - Selecting customers for testimonials 

03:00 - Creating and repurposing customer testimonials 

04:42 - Mapping testimonials to customer journey 

07:32 - Don't stop at deal close 

08:40 - Framework to map testimonials to customer journey 

10:20 - Working with revenue teams to get customer videos 

13:41 - Real videos are more important than AI 

15:45 - How to make the customer story compelling 

18:35 - Hooks and click baits aren't the same

20:00 - Rapid Fire 

26:26 - Connect with Dustin on LinkedIn 

27:12 - Parting msg: Repurpose repurpose repurpose 

💌 Connect with Dustin Tysick💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/dustintysick/ 

Also, please listen to the episode on: 
➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-create-compelling-customer-testimonials-dustin/id1686734014?i=1000624429740 
➟ Spotify 🔗 https://open.spotify.com/episode/3t2M5wV8kA1QhCuT1EyxcM 
➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YmQzYjFiNDEtYmZlZC00ODA4LTg4NTItODk4MDI4OTk5OGU5

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➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

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➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs 

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𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:  compelling customer testimonials