In this episode of The SaaS Sprints Podcast, Bob Moesta, one of the pioneers of the Jobs To Be Done (JTBD) framework and the CEO of Rewired Group, joins us to discuss how to create impactful content using JTBD. Bob talks about how SaaS companies can use the Jobs To Be Done framework to create content across formats such as blogs, product pages, and videos to resonate better with your customers. The episode is packed with insights and tips for creating great content that will drive engagement and conversion. If you're looking to improve your content strategy or create more engaging content, this episode is for you. ๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ 00:00 - Intro 01:15 - All those titles are irrelevant! 03:40 - How Jobs To Be Done (JTBD) can influence content 05:19 - What should your product page convey 10:00 - JTBD influence on comparison pages 12:54 - What comparison pages miss 14:27 - The role of TAM 19:02 - Identifying the JTBD for all-in-one solutions 21:54 - Stop selling pain 24:30 - We assume symmetry 29:15 - On-the-spot JTBD case study 38:24 - Product-led is about how well you educate your customer 42:27 - Why Basecamp got rid of free trial 47:03 - What a community really mean 47:35 - Rapid Fire 59:12 - Parting msg: Find struggling moments
In this episode of The SaaS Sprints Podcast, Bob Moesta, one of the pioneers of the Jobs To Be Done (JTBD) framework and the CEO of Rewired Group, joins us to discuss how to create impactful content using JTBD.ย
Bob talks about how SaaS companies can use the Jobs To Be Done framework to create content across formats such as blogs, product pages, and videos to resonate better with your customers.ย
The episode is packed with insights and tips for creating great content that will drive engagement and conversion. If you're looking to improve your content strategy or create more engaging content, this episode is for you.ย
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๐๐๐๐ฃ๐ง๐๐ฅ๐ฆย
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00:00 - Introย
01:15 - All those titles are irrelevant!ย
03:40 - How Jobs To Be Done (JTBD) can influence contentย
05:19 - What should your product page conveyย
10:00 - JTBD influence on comparison pagesย
12:54 - What comparison pages miss
14:27 - The role of TAMย
19:02 - Identifying the JTBD for all-in-one solutionsย
21:54 - Stop selling painย
24:30 - We assume symmetryย
29:15 - On-the-spot JTBD case studyย
38:24 - Product-led is about how well you educate your customerย
42:27 - Why Basecamp got rid of free trialย
47:03 - What a community really meanย
47:35 - Rapid Fireย
59:12 - Parting msg: Find struggling momentsย
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๐ Connect with Bob Moesta ๐ย
โ Linkedin ๐ https://www.linkedin.com/in/bobmoesta/ย
Also, please listen to the episode on:ย
โ Apple ๐ https://podcasts.apple.com/us/podcast/how-to-create-irresistible-content-using-jobs-to-be/id1686734014?i=1000625167657ย
โ Spotify ๐ https://open.spotify.com/episode/5CYNpyIZNWFf0Yt8azsOVjย
โ Google Podcast ๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZTU4OTk4MWItZDc5YS00YWFlLWFjNWYtZmY5ZjRkM2QzZGM1
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โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ ๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ย
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๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.ย
๐ https://www.saas-sprints.com/ย
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