In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more. If you're looking to improve your conversion, and the overall growth, then this episode is for you. By the end of this episode, you'll have everything you need to start mastering growth experiments and achieving your growth goals! ๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ 00:00 - Intro 01:20 - Why 1 out of 5 growth experiments fail? 03:18 - Why run growth experiments in isolated manner? 05:49 - When and when not to run tests? 09:48 - Relationship between experiments & bottom line 11:40 - The MeetUp case study 15:15 - Framework for running growth experiments 19:20 - Why isolate elements in an experiment? 22:00 - CRO isn't all abt changing button colors 23:38 - Building what people want is tough 27:49 - Product launches and marketing launches are different things 31:09 - Rapid Fire 41:02 - Connect with Andres Glusman on LinkedIn 41:44 - Parting msg: Hone in on the things that matter and work
In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more.ย
If you're looking to improve your conversion, and the overall growth, then this episode is for you.ย
By the end of this episode, you'll have everything you need to start mastering growth experiments and achieving your growth goals!ย
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
00:00 - Introย
01:20 - Why 1 out of 5 growth experiments fail?
03:18 - Why run growth experiments in isolated manner?ย
05:49 - When and when not to run tests?ย
09:48 - Relationship between experiments & bottom lineย
11:40 - The MeetUp case studyย
15:15 - Framework for running growth experimentsย
19:20 - Why isolate elements in an experiment?ย
22:00 - CRO isn't all abt changing button colorsย
23:38 - Building what people want is toughย
27:49 - Product launches and marketing launches are different thingsย
31:09 - Rapid Fireย
41:02 - Connect with Andres Glusman on LinkedInย
41:44 - Parting msg: Hone in on the things that matter and workย
๐ Connect with Andres Glusman ๐
ย โ Linkedin ๐ https://www.linkedin.com/in/glusman/ย
ย
Also, please listen to the episode on:ย
โ Apple ๐ https://podcasts.apple.com/us/podcast/how-to-master-growth-experiments-andres-glusman/id1686734014?i=1000619168219ย
โ Spotify ๐ https://open.spotify.com/episode/1eCndoEQ7wRCQM6BNB8fcfย
โ Google Podcast ๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YzM4YzUwNDUtYjkzZi00OTdmLWJjYzEtZDVmYTBhYjFiODhk
ย
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โ How often should you re-evaluate your product positioning ๐ https://youtube.com/shorts/0xJ-jg1wnt4ย
โ Turn your events into content - here's how! ๐ https://youtube.com/shorts/XSrmgrNh0W8ย
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