The SaaS Sprints Podcast (Content Marketing Podcast)

Mapping your content to buyer journey: Adam Turinas

Episode Summary

In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data. So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:36 - Buyer journey as a base to create content 09:06 - Connecting content to buyer intent 13:36 - What is intent data? 17:20 - Is it reliable to build content strategy based on intent data? 20:01 - Engagement planning framework 25:40 - How to use buyer intent 29:00 - Total Customer Growth Model 31:42 - Rapid Fire 37:00 - Connect with Adam on LinkedIn 37:47 - Parting msg: Know your customer to get better at your craft

Episode Notes

In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data. 

So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro 

01:36 - Buyer journey as a base to create content 

09:06 - Connecting content to buyer intent 

13:36 - What is intent data? 

17:20 - Is it reliable to build content strategy based on intent data? 

20:01 - Engagement planning framework 

25:40 - How to use buyer intent 

29:00 - Total Customer Growth Model 

31:42 - Rapid Fire 

37:00 - Connect with Adam on LinkedIn 

37:47 - Parting msg: Know your customer to get better at your craft

💌 Connect with Adam Turinas 💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/adamturinas/ 

Also, please listen to the episode on: 

➟ Apple 🔗 

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✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. 

You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

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🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 🔗 https://youtu.be/lIdc8nm9vew 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

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#saas #contentstrategy #contentmarketing #buyerintent #buyjourney

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

adam turinas 

adam turinas podcast 

buyer journey

content strategy 

buyer intent 

intent data 

mapping content to buyer intent 

saas sprints 

the saas sprints podcast